YEAR 2021
WORK Tags design / Booklet / Illustrations
WHO Mokaite
Mokaite is an Italian fashion brand with their headquartered in the Ancona region.
It's a modern minimalist brand with simple, elegant, but distinct shapes and lines. They have a deep connection to the earth and prioritise quality over quantity, with everything being created in Italy and using only natural fibres.
THE CONCEPT
I have been asked to produce a variety of visuals for them to use on their website, shop, or to distribute to their customers
Elegant, modern graphics with a natural feel that reflect their vision and style
ILLUSTRATIONS
Design to accompany and illustrate the range of natural fabrics they use for their clothing creation. This includes linen, cotton, ramie, bamboo, and hemp.
In addition to the illustrations, I included three versions of the website’s possible appearance as a plus for the business.
CHALLENGES
When designing for a company that has a vision and ideas that appear to be quite near to your style, it is crucial to remember what they would like to convey and keep in mind their interests in order to provide outcomes that express their identity rather than slipping into the trap of what we personally prefer.
Obviously, there is a good probability that the deliverables and your own tastes will coincide, making this type of partnership fantastic.
RESULT
When you have the opportunity to work with a company whose style and vision complement your own, it is always a rewarding experience. I enjoy illustration, and it has been a pleasure to work on that project. Furthermore, it leads to future collaboration possible with the brand.
DISCOVER MOKAITE
Photography by Ilaria Ferretti
CUSTOMER REVIEW